So you’ve created a Twitter account for your business and tweeting away to your followers. Are you sure you’re not making mistakes that could detract from your goals? Take a look at these five common mistakes and take steps to build your brand effectively.
- Using hashtags incorrectly
#Don’t #Hashtag #Anything #And #Everything!
Using hashtags correctly can expose your business to new people and communities, promoting awareness of your brand and reaching potential customers. Using them incorrectly… won’t. Find out what’s trending or popular at the moment and work your copy around that to get into the most exposed category feeds.
Make sure you know why each hashtag is trending, though, so you can make sure your tweets are relevant and appropriate. Talking about how excited you are to expand your business to #France will look pretty awful if its trending because of a recent terrorist attack and may even inspire a backlash against you and your business.
- Tweeting the same tweet all day
So, you’re running a promotion. It’s tempting to keep tweeting to stay present in the rapidly-changing feeds, but consider changing your style each time you tweet, otherwise your profile is going to look mighty boring.
Potential customers who receive your identical tweets over and over are going to get pretty bored, pretty fast. Consider switching up the wording, adding in a picture and releasing different updates throughout the day.
- Using @ in the wrong place
One of the best things that can happen on Twitter is getting a good review from a happy customer. One of the worst things you can do is to respond in the wrong way.
Example: Customer LisaRules says:
I had the most awesome ice cream experience at @JoJosIceCream tonight! Chocolate caramel rum marshmallow explosion, anyone?
If you say…
@LisaRules We’re so glad you liked it! Get a free scoop next time you come in!
…you limit the tweet audience to people who follow both you and Lisa, but if you say…
We’re so glad you liked it, @LisaRules! Claim your free scoop next time!
…then you’ll get all of her followers that don’t follow you. At least, not yet! A whole load of potential new customers you could have missed will learn about your brand and that can only be a good thing.
- Being a retweet bore
Retweeting is sometimes super useful, like when you want to showcase good reviews and praise other businesses or initiatives that are in-line with your company’s marketing objectives.
However there is a thin line between retweeting and too much retweeting! Make sure you have something original to say, a voice that stands out from the crowd. Retweeting instead of coming up with creative content makes your Twitter presence look impersonal and distant. Draw new customers in and encourage loyalty by starting dialogue and actively creating content.
Make sure that what you do decide to retweet fits in with your brand image and won’t alienate any of your existing or potential customer base.
- Not using pictures
People love pictures. A message in plain text is far less attractive and evocative than a real live image. Use your message as a caption, or even use an image program to type the words on top of the picture. Engagement will skyrocket and you’ll find it retweeted all over the place.