When the opportunity to present your business to a potential client or customer strikes, it is important to be prepared. Pitching to your client quickly and fluidly in a social setting can open up doors to further formal sales presentations, and it is essential to remember that there is a distinction between the two. Clear, casual and concise are the keywords for crafting the ideal elevator pitch. Here we will examine a few steps to creating a pitch that can eventually help you to seal a deal.
Draw Them In
Right off the bat, you need a hook that will make your client want to keep listening. Don’t oversell yourself with too much enthusiasm, but don’t bore them with flat statistics either. Find the perfect balance between the two. Put yourself in the client’s shoes, and think about how you would like to be approached and what would make you interested in the business.
After you identify your business with a compelling opening line, it is important to establish what sets it apart. Why should your client consider it over other competitors? It is best if your differentiating factor is concrete and measurable rather than vague and obscure.
Know Your Audience
One of the most helpful factors in pulling off a successful pitch in such a short time frame is to cater your pitch to each particular client. Having a solid, consistent pitch that is also malleable enough to fill the needs of a wide variety of clients will help you in the long run.
Remember the Three Cs
The golden rule in an elevator pitch is to remember the aforementioned “Three C’s:” clear, casual and concise. Use language that is easy for your client to understand. If they become bogged down by technical terms they will become uninterested, not impressed. A helpful trick to keep yourself in check is to explain what your business offers in terms that a relative or friend would be able to understand. Secondly, remember to be sociable with your pitch. Your goal is to spark interest with your client, not to make a deal immediately. Save that for a more formal sales pitch, which you can set up with the client for a later time if you are successful. If you overwhelm your client with your immediacy or presumptuousness, they could become annoyed and it could cost you the deal. Finally, make sure to keep it short and sweet. It shows respect for your client’s valuable time.
After you’ve successfully made the perfect pitch, be proactive about getting in touch with your client to talk again. You will need to meet again so that your client can more thoroughly assess whether or not your business can meet his or her needs. If your client seems interested, be assertive about setting up another time to talk. Have your business card ready, but don’t rely on it as your only tool. If you have an opportunity to inquire casually about your client’s schedule, take it.
Summing it Up
Now that you have the tools you need to make your perfect pitch, just remember to keep it simple and conversational. If done correctly, the elevator pitch can become the best weapon in your arsenal for winning over new customers.